As I’ve mentioned, I’ve written literally hundreds of press releases. From simple personnel announcements to major product launches, I know how to put a document out there that speaks to the three most important audiences: consumers, media, and search engines. (Click on the links for live examples)
Don’t let anyone tell you releases aren’t important. They’re just one of a number of tools PR pros use, instead of being the primary weapon, but the right text (and even multimedia) can still move mountains for a brand.
They’re hugely important, but fairly easy to execute. It’s why I’ll never charge more than $250 to create one.
My process is simple and straightforward: I pull the valuable information from you in a few simple questions, such as who your audience is and what do you want them to do upon reading the release. Then I write up a draft, we go through a few rounds of revisions, and then we send it out through a newswire*.
Other press release issues I can help with:
- Crisis releases
- Investor releases
- Optimizing a release for search engines
- Securing quotes from clients& analysts
- Post-release media and analyst follow-up
Contact me today for a quote.
*Newswire costs not included in fees. Costs range from $400-$800 for major, national wires, $200-$350 for smaller wires (recommended) or free for a social media wire such as Pitchengine.