About me

I’m Brandon Carter, a marketing and RevOps consultant with more than twenty years in B2B marketing. (My middle name is Shane, in case you’re wondering about the BS in BSCarter.)

Brandon Carter

I started using HubSpot around 2010, as a struggling in-house marketing manager at Access Development tasked with doing all the things. I ran the website, PR, paid search, events, and a blog that grew into the company’s main source of new business. Somewhere in there I became the person who builds the systems instead of just using them.

Since then I’ve built the global marketing automation program at Rakuten Advertising, run demand generation at Grow.com, and grown a RevOps consultancy from two people to eight, serving more than twenty clients on HubSpot, Marketo, Pardot, and Salesforce. At Promevo, a Google Cloud partner, I’ve led marketing and revenue operations, including building the HubSpot instance, integrations, and attribution reporting from scratch.

That mix is the point. Because I’ve run campaigns, the systems I build measure the things a marketing team actually needs to know. Because I build the systems, the strategy I recommend is one your stack can support.

How I work

I do the work myself, so you won’t be handed off to a junior team after the sales call. I document what I build, so your team can run it after I’m gone. And I’d rather simplify the system you have than add another tool to it.

Credentials

  • Certified HubSpot Trainer
  • HubSpot SaaS Platform Consulting and HubSpot Software certifications
  • Co-leader of the largest HubSpot User Group in the world
  • Google Ads certified
  • B.S., Abilene Christian University

Outside of work

I live in Salt Lake City with my wife and two kids, plus a few cats and lizards. I’m a gold medal-winning homebrewer and a regular triathlete and marathoner. You can also find me on LinkedIn.

Want to work together?

Tell me what you’re working on. I reply within one business day.